Over the past month, fashion fans have been keeping a close eye on ABC Trust’s designer auction ‘Fashion for Football’, in aid of Street Child World Cup. Bidders have been checking the auction’s progress on bespoke online auction site Buy Once Give Twice and placing their bids to get their hands on some exclusive designer goodies, including two items which were kindly donated to ABC by footballers’ wives Danielle Lineker and Alex Gerrard.

Danielle Lineker’s Alexander McQueen iconic skull print scarf was a definite highlight in the auction, generating a lot of interest in the initiative and it alone went for £180. The classic black leather Yves Saint Laurent shoulder bag was another very popular lot up for grabs, and a couple of successful bidders will be looking fabulous as they hit the slopes in their new Emilio Pucci-Rossignol ski suits next season.

One very lucky bidder has won the battle for the chance to be treated like a super star for the day and have their very own personal photo-shoot with experienced and innovative photographer Ian Wedgewood of MindStudio.

We are very grateful to all of our bidders for taking part in the auction and for making it so exciting to follow. All funds raised for ABC Trust through the Fashion For Football campaign will be used to support Team Brasil at Street Child World Cup. This international football project will bring 8 teams of street children from around the world together in South Africa this March, where they will compete in a football tournament to showcase their talent and campaign to ensure their rights are protected, their voices heard and their futures changed.

ABC would also like to thank Alex Gerrard and Danielle Lineker for their generous donations to this initiative in aid of Street Child World Cup. As mothers and fashion icons with strong connections to the footballing world, both Alex and Danielle are perfect role models for the Fashion for Football campaign and we are delighted to have had their support in a campaign which will make a big difference to the lives of many vulnerable children in Brazil.

'It is shocking to think that so many children live on the streets where they suffer from hunger, violence and isolation with no one to turn to, especially as a mother. Street Child World Cup will give many street children hope and the chance for a better future, and I am honoured to support the Fashion for Football campaign which will help the project and change many lives' Danielle Lineker – model, mother and married to football legend Gary Lineker.


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