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  • ABC Trust
    ABC Trust

     

    Brazil has 21 of the worlds 50 most violent cities.

     

  • ABC Trust
    ABC Trust

    We believe every child has the right to live, learn and play. To be happy, safe and free.

The Art of Futebol united world-class Brazilian footballers (including Pelé, Ronaldo and Romário) with contemporary British-based artists (such as Patrick Hughes, Nasser and Rob and Nick Carter) in an exhibition at Selfridges on Oxford Street from 23rd of June until the 9th of July. 

 

The balls were then auctioned by celebrity auctioneer Jon Baddeley from Bonhams Auctioneers at the Embassy of Brazil on the 10th of July. The works of art were pivotal in celebrating the Brazilian World Cup and raising vital funds for Action for Brazil’s Children Trust.

 

The inspired combination of footballers and artists were:  

 

- David Luiz and Inkie

- Falcão and Pakpoom Silaphan

- Neymar and Richie Culver

- Oscar and Tolleck Winner

- Romário and Cibelle   

- Pelé and Rob & Nick Carter

- Raí and Pure Evil

- Ronaldo and Nasser Azam

- Ronaldinho and Patrick Hughes

- Ramirez and Jimmy Galvin

- Zico and STATIC

 

"Sport and art are unrivalled in their ability to engage children on a level playing field, where they can express their hopes and dreams and explore their identity safely. We’re delighted to be able to not only celebrate the transformational power of sport and art through this unique initiative, but also bring together the best of Brazil and Britain during the World Cup." - Tiffany Garside, ABC Trust CEO

 

"Pelé, a true magician with the football, was regarded by many as the best player of all time. He has safely guaranteed a giant's reputation in perpetuity. It seemed very logical to us to design an optical illusion box underscoring that sense of eternity using spy glass and surface mirrors to house the fantastic signed football. ABC Trust is a wonderfully worthwhile charity and we’re delighted to be involved." – Rob and Nick Carter

 

“It was an easy choice saying yes to this, from an Artistic point of view it was a good challenge working on a football, from a personal point of view as a massive Football fan to collaborate with Neymar Jr also is great. Lastly and most importantly was the charity aspect: ABC Trust. Hopefully we can raise some good money to help the more vulnerable kids from Brazil to ensure they get a fair chance in life.” – Richie Culver

 

 For press inquiries contact:  

 

Lee Sharrock  This email address is being protected from spambots. You need JavaScript enabled to view it.  or + 44 (0) 7814 862 834 www.leesharrock.co.uk

 

Creative Nation contact: Alice Whitney This email address is being protected from spambots. You need JavaScript enabled to view it.   www.creative-nation.co.uk

 

ABC Trust contact: Georgina Parker This email address is being protected from spambots. You need JavaScript enabled to view it.

 

With thanks to Pixeleyes Photography, Peter Watts, Jon Daniel for the Art of Futebol logo design, to the footballers, the artists and their galleries including; Flowers Gallery, Paddy Barstow, The Fine Art Society and Scream.

 

 

 

Click here for images of the balls and more information

 

This unique project was conceived by Action for Brazil’s Children Trust supporter and Sports Media Consultant Betise Head, ABC Trust Founder Jimena Paratcha, and Alice Whitney of Creative Nation, with the help of Lee Sharrock, an arts PR, curator, writer and Director of Global Creative PR at Saatchi & Saatchi Worldwide. 

  

Brazil has 16 of the 50 most violent cities in the World. The international drug trade and its passage through Brazil has led to a crack epidemic. Many children on the street are addicted, have dropped out of school and left home. They spend days without sleeping, eating or washing and engage in crime, prostitution and weapon trafficking. Many become victims of violence, HIV, hepatitis, unwanted pregnancy and murder. 

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